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Jan 06, 19 · Keyword match type is an essential aspect of Google AdWords since it tells Google how broad or restricted you want to be with your targeted audience when running payperclick ad campaigns Google has four different keyword match types that impact these advertising campaigns in different ways Here's a brief overview of each of the four types of keywordDec 16,  · As a Google Adwords marketing company, we have had many accounts come to us in bad shape, often because of poor use of match types Exact Match – This match type is meant to trigger ads for only the exact keyword text, and some very close variants You can often tailor ads to perfectly capture the people searching for these keywordsApr 01, 21 · Another way to say it Keyword Match Types help Google decide how closely the keyword should match with a user's search query in order to enter the keyword auction In other words, Keyword Match Types allow Google to differentiate between the Thunderdome and a thunder dome ...